NHS.uk / NHS App

Audience segmentation, as-is mapping and user research for the NHS Covid Testing programme and NHS App

Design ops, roadmap development and resource planning for the NHS App design team

Lead service designer, NHS.uk / NHS App

As a Lead designer for the Covid Testing programme, and subsequently NHS App, I helped to spin up and iterate services at a national scale, including messaging, access to care and new care delivery pathways.

Segmenting audiences, as-is experience / meta-mapping; synthesising user research; scenario mapping for policy support; blueprinting to-be experience and stakeholder mapping.

As Lead Service designer for the NHS App, I was responsible for a large design team, with the opportunity to have impact at scale. I worked with teams across the digital health landscape ensuring that designers worked with consistent patterns and approaches.

Design ops, training and mentoring: managing the NHS App design team. Visual, interaction and service design for the NHS App, including roadmap development and resource planning.