Wellcome Trust

Lead Service designer, Wellcome Trust

Wellcome Trust had low UCD maturity - their website structure and grants application process reflected their internal structure rather than mapping to user needs. I worked with internal teams and external users to help them to transition to a more user-centred approach.

Gathering requirements and synthesising research; defining audiences, as-is experience; setting up, recruiting and carrying out user research; to-be experience and content strategy.