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'The mass media first convinced us that the imaginary was real, and now they are convincing us that the real is imaginary; and the more reality the TV screen shows us, the more cinematic our everyday world becomes. Until, as certain philosophers have insisted, we will think that we are alone in the world, and that everything else is the film that God or some evil spirit is projecting before our eyes.'

'How to React to Familiar Faces', Umberto Eco, 1989